Alongside our partners; the Department for the Environment and Rural Affairs (Defra) and the Department for Business and Trade (DBT), we will be hosting another 264sqm pavilion at Seafood Expo Global.
This will be our fourth consecutive year at the show and demand for exhibition space is expected to be high.
Please register early to secure your space.
What can you expect on the UK pavilion?
The UK seafood pavilion will be in the same prime location in Hall 2, at stand 2I601.
The pavilion will have dedicated exhibition space, a communal lounge area and a private meeting room. The lounge is available for all UK seafood businesses to host meetings with existing clients or to forge new business connections. Businesses seeking a quieter space can use the private meeting room by prior appointment (subject to availability).
The pavilion will also feature a live kitchen serving up imaginative dishes that showcase some of the best seafood from around the UK.
Why should your business exhibit on the UK pavilion?
If you are a UK registered business exporting fish and shellfish, exhibiting on the UK pavilion can offer many benefits:
1. Private exhibition space: Hire branded exhibition booths complete with tables, chairs, 24-hour electrical sockets and optional live display tanks or freezer units to showcase your product. Our subsidised prices offer a competitive rate, starting at £6,450 for an 8sqm corner plot.
General housekeeping of your exhibition area will be provided. Seafish will also manage a triage system via the pavilion’s reception desk, meaning you can focus on the high-value interactions.
2. Increased trade opportunities: Visitor numbers to the UK pavilion have grown annually, with 564 people stopping by in 2024, and even more expected in 2025. Exhibitors averaged over 83 customer interactions each and rated the quality of those interactions 8/10.
In 2023, our exhibitors reported at least £4.3 million in export wins from the UK pavilion. We work with DBT to arrange meet-the-buyer activities during the show to introduce UK pavilion exhibitors to interested international buyers.
3. Unified presence: Feedback from our 2024 exhibitors highlighted the value of the UK pavilion as a central platform to showcase the finest UK seafood products- here’s what a few of them said:
The UK pavilion provides a unified point for UK businesses to promote their businesses under the GREAT Britain & Northern Ireland banner, giving them the ability to give a much larger impression at a show of that size.
It’s key as a central space for meetings, and our own branding on the booth helps showcase and tell the story. Everyone knew where to find us.
4. Dedicated product showcase: Exhibitors will have the opportunity to reserve slots for product demonstrations by a renowned seafood chef in the pavilion’s live kitchen.
5. Networking opportunities: Exhibitors on the UK and Scotland pavilions are invited to an exclusive networking breakfast. This event provides a great opportunity to reconnect with industry colleagues before the busy expo day.
6. Priority meeting room access: Exhibitors have priority access to the pavilion’s meeting room for private meetings. The room is equipped with a display screen and a selection of refreshments.
7. In-situ marketing: Exhibitors will benefit from strategic marketing within the Expo venue to boost traffic to the UK pavilion.
UK-registered seafood exporters can apply for an exhibition booth on the UK pavilion until 23:59 hours on Friday 1st November 2024 via the form at the top of this page.
Does the UK pavilion offer facilities for non-exhibiting UK businesses?
Yes!
- The UK pavilion hosts an annual reception, providing a great opportunity to network with key players from across the industry. Join us to connect and collaborate while enjoying delicious samples of the finest UK seafood.
- We warmly welcome all UK seafood businesses to use the communal lounge area to network, meet clients, and conduct business.
- The private meeting room is available by prior appointment to all UK seafood companies, subject to availability. Whilst UK pavilion exhibitors will have priority access, the private meeting room will be available to book for non-exhibiting companies from February 2025.
- Representatives from Seafish, Defra and DBT will be on hand to provide insight and advice to support your export trade plans.
- We are working with Defra and DBT to plan activities and events for UK seafood businesses during the Expo – details of which will be added here soon.
How can I apply to exhibit on the UK pavilion?
The floorplan below sets out the booths available for hire on the UK pavilion, the basic hire cost for each can be found within the form at the top of this page.
It’s important to note prices exclude the cost of any printed artwork and display units – these are optional extras by prior arrangement.
We ask that all UK seafood companies applying for exhibition space select their top three preferred booth locations and we will endeavour to allocate one of those. Early applications may be advantageous, and prices are non-negotiable.
Please let us know if you are interested in exhibiting on the UK pavilion by completing the expression of interest form below, or at the top of the page:
About Seafood Expo Global
Seafood Expo Global is the world’s largest dedicated seafood trade exhibition. It will take place from Tuesday 6 to Thursday 8 May 2025 at Fira Gran Via, Barcelona.
A new record of more than 35,000 seafood professionals attended the Expo in 2024, with organisers expecting even greater numbers for 2025. The exhibition is a truly global event, attracting seafood companies, buyers, suppliers, and media representatives from across the world.
Although SEG is a global show, attracting seafood professionals from around the world, many of the visitors are from Europe. The EU remains the largest market for UK seafood, with 252,687 tonnes exported in year to May 2024, valued at £1.316 million (HMRC). Top exports include Salmon (55,953 tonnes worth £480 million), Nephrops (9,903 tonnes worth £109 million), Mackerel (54,850 tonnes worth £100.3 million), Scallops (6,835 tonnes worth £91 million) and Crabs (10,272 tonnes worth £65.0 million).
Did you know? At Seafood Expo Global in 2024, the UK pavilion recorded over 560 visitors! As well as buyers from EU countries, we frequently saw buyers from USA, China, Turkey, Norway, and the Middle East – proving the show to be a key global seafood event.
Did you also know? In 2024 over 1,7000 samples of UK fish and shellfish were served to Expo visitors. Our chefs on the UK pavilion showcased some of the key species that are exported from the UK, including langoustine, mackerel, monkfish, Atlantic salmon, whelks, brown crab, and lobster.
Get in touch
If you have any queries about our international trade promotion work please contact:
Hannah Thompson, Head of International Trade Promotion
Email: hannah.thompson@seafish.co.uk
Phillip Quirie, Project Co-ordinator & Administrator
Email: phillip.quirie@seafish.co.uk