Unveiling the Seafish five-year Corporate Plan | Seafish

Unveiling the Seafish five-year Corporate Plan

Industry consultations inform our new strategic roadmap.



We have launched our new Corporate Plan 2023-2028. This strategic roadmap reflects our organisation’s vision for a thriving seafood sector and our ambition to drive the industry forward and foster sustainability, resilience, and prosperity.   

The Seafish Corporate Plan 2023-2028 has been turned into an interactive video and viewers can create playlists based on the information they are most interested in.   

Explore the Seafish Corporate Plan 2023-2028 interactive video at www.seafish.org/corporate-plan 

The front cover of the Seafish 2023 - 2028 Corporate Plan, featuring a person standing smiling in front of a fish shop.
The front cover of the Seafish 2023 - 2028 Corporate Plan.

Responding to industry needs 

The 2023-2028 Corporate Plan was developed following a Strategic Review that involved extensive consultation and collaboration with government and stakeholders from the seafood industry across the UK.

This process shaped the priorities outlined in our new 5-year plan, ensuring it directly addresses the needs of industry.  

Watch our CEO Marcus Coleman talk about our new Corporate Plan.

The new strategy aims to provide the support industry needs to address current challenges, such as labour shortages, the climate emergency, post Brexit trade as well as reputational challenges the sector faces.

These events have a direct impact on all seafood businesses and will influence industry’s performance over the next five years and beyond. 

“Our non-competitive position working across the supply chain and the UK is a fundamental strength that enables us to provide the support industry needs. It helps us to work in close partnership with all parts of the sector, ensuring we are ready to address the challenges and opportunities an increasingly volatile and evolving landscape create.” 
Marcus Coleman, Seafish CEO

Discover our priorities

We have detailed seven key priorities that shape our strategic efforts over the next five years.  

These priorities are:  

  1. Ensuring a safe and skilled workforce. We want the UK seafood sector recognised as a dynamic, safe, and attractive sector to work. We also want to ensure individual businesses have the systems and processes in place to source the labour they need and to provide safe workplaces for all.  
  2. Facilitating and promoting international trade. We want to support businesses to achieve frictionless seafood trade with suppliers and markets across the world.   
  3. Responding to the climate change emergency. Over the next five years, we will work to firmly place the seafood sector on a clear path to achieve its emissions targets. We also want to ensure businesses understand how they will need to adapt to the impacts of a changing climate on their daily operations.  
  4. Improving fisheries management. Our ambition is that over the next ten years all commercial fisheries will be managed via Fisheries Management Plans (FMPs). These will be supported by a robust evidence framework, and provide for genuine co-management between industry, government, and researchers.   
  5. Enabling supply chain resilience. We aim to equip businesses to respond and adapt when issues emerge, highlighting where change is necessary and creating pre-competitive spaces for businesses to forge solutions and realise opportunities.  
  6. Improving data, insight, and innovation. Our ambition is to become the centre for analysis and insight on the operation and performance of the seafood supply chain. We also want to coordinate and target innovation investment to find solutions to the real issues facing seafood businesses.  
  7. Championing Industry Reputation. By actively scanning the landscape for reputational risks to proactively plan responses, we aim to support the industry to tell a positive story about seafood.  

Explore the Seafish Corporate Plan 2023-2028 interactive video at www.seafish.org/corporate-plan