Promoting Seafood

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Fantastic Seafood Week Cod-tributions celebrated by National Fish & Chip Awards

14 November 2019  |  Promoting Seafood
Showcasing unique ways of getting involved in a week-long celebration of seafood, the top three businesses in the Seafood Week Award category for the 2020 National Fish & Chip Awards have been revealed today.

Organised by Seafish, the public body that supports the £10bn UK seafood industry, both Seafood Week and the National Fish & Chip Awards are annual UK-wide campaigns. One celebrates the fantastic range of seafood produce available and the other rewards excellence in the fish and chip industry.

The Seafood Week Award is open to fish and chip businesses that participated in the 2019 Seafood Week campaign, which ran from 4-11 October. From local community competitions, to daily specials and social media posts highlighting the many benefits of eating more seafood, these businesses were shining lights in this year’s campaign.  

The three shortlisted businesses are:

  • Fish Works, Largs, Ayrshire
  • Penaluna’s Fish and Chips, Hirwaun, Rhondda Cynon Taf,
  • Shap Chippy, Shap, Cumbria

As well as critiquing businesses on their engagement with Seafood Week, competition judges also assessed entrants against a wide variety of judging criteria including responsible sourcing policies, preparation and cooking techniques, promotional activity and menu innovation.

The three shortlisted businesses went above and beyond in promoting Seafood Week to their customers, while also providing great customer service and delicious fish and chips.

Marcus Coleman, Chief Executive at Seafish, commented: “The annual Seafood Week campaign, which celebrates all things fish and shellfish, is a highlight in the seafood industry’s calendar. The initiative encourages fish and chip businesses to engage with their customers to promote the fantastic flavours and health benefits of seafood to inspire more people to eat fish more often.

“With enticing promotional campaigns that combined innovative marketing materials and techniques, the passion for increasing seafood consumption was evident in these businesses. Congratulations to them all!”

Ben Bartlett, Seafish Chef Ambassador and Awards Judge, added: “This award category is a fantastic way to celebrate the great taste experiences to be enjoyed by eating fish and shellfish, and I was extremely impressed by the standard of entries.

“The shortlisted businesses developed an array of innovative ways to target their customers and it was great to see them promoting the natural and nutritional elements of fish and chips. I would urge other businesses to get on board with the work that Seafish do to promote seafood throughout the year.” 

The winner will be announced at The National Fish & Chip Awards ceremony on 23 January 2020.

For more information about the awards visit: https://www.seafish.org/fish-chip-awards

To read more about Seafood Week, head over to: https://www.fishisthedish.co.uk/seafoodweek 



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