Launching on 31 January 2019, the campaign ties in with our Challenge 2 objective of increasing seafood consumption and complements our ‘2 a Week’ messaging by suggesting great ways to consume and enjoy fish.
The plant based diet movement has gathered momentum over the past year and there are now more Vegan restaurants in the UK than in any other country. Against a background of continuous decline in seafood consumption, we are keen to tie in with this trend and show consumers the benefits of incorporating seafood into this diet.
Unlike other strict diet publications, materials and points of view, Think Seagan is all about celebrating the fact that fish can be enjoyed in addition to a plant based diet as an ideal protein choice to improve the diet nutritionally.
The campaign will be run via Fish is the Dish across online and print media and we are developing a suite of assets.
For further information or to get involved, contact Leanne Gunn.