Consumer Acceptability of Farmed Turbot

Summary

In June 1974 a marine cultivation trial with turbot, at Hunterston in Ayrshire was concluded, as the fish had attained an age of 3 years. The fish in the weight range 0.6 to 1.2kg were harvested and marketed through Grimsby, where they gained favourable comment. Further samples were used to gauge consumer reactions to the farmed product, over and above the very good reports of its eating quality from the authority’s own staff. It has been the Authority’s experience that the view of those with educated palettes often differ from the general public. The Authority therefore commissioned David Elliott and Associates to conduct a consumer survey, across a wide cross section of the fish eating population, to determine whether the farmed product was discernable from wild caught fish of approximately the same age since death and, if so, which was preferred and why. This report has been produced from a scanned original and may therefore contain some formatting and other inaccuracies. In cases where this affects the technical content, a paper copy of the original report can still be obtained from Seafish.

Publication Reference No.

SR113

Publication date

01 October 1974