Mackerel Research - Omnibus survey of housewives 1976 1977 and 1978

Summary

For the past three years, as part of its on-going programme of research into consumer and trade attitudes towards mackerel, the White Fish Authority has been commissioning quantitative research in the form of annual omnibus surveys in order to determine current usage of the species. The surveys were conducted in July 1976, September 1977 and September 1978. This report deals with the third of these surveys, and its findings are compared with the findings obtained in the two previous years. The information in the report has been summarised to the extent that certain tables have been omitted, but all the research information is available from the White fish Authority should it be required. This report has been produced from a scanned original and may therefore contain some formatting and other inaccuracies. In cases where this affects the technical content, a paper copy of the original report can still be obtained from Seafish.

Publication Reference No.

SR164

Publication date

01 February 1978