Mackerel Research - Omnibus Survey of Housewives in March 1980

Summary

For the past four years, as part of its on-going programme of research into consumer and trade attitudes towards mackerel, the White Fish Authority has been commissioning quantitative research in the form of omnibus surveys in order to determine current usage of the species. The surveys were conducted in July 1976, September 1977, September 1978 and March 1980. This report deals with the fourth of these surveys, and its findings are compared with the findings obtained in 1977 and 1978. The survey differs from previous ones in that an additional question was asked to determine meal occasion and type of meal use. This report has been produced from a scanned original and may therefore contain some formatting and other inaccuracies. In cases where this affects the technical content, a paper copy of the original report can still be obtained from Seafish.

Publication Reference No.

SR179

Publication date

01 April 1980