The Possibilities of Labelling Fish by its Region of Origin

Summary

This report is a response to speculation shown in the industry regarding consumer reaction to the ability to identify fish by its area of origin within Britain, and whether, and to what degree, consumers would favour fish landed locally as opposed to non-local fish. SEAFISH commissioned a survey among a structured sample of principal shoppers, and this report presents statistics and resultant conclusions from this survey.

Publication date

01 January 1999