Interviews with Fish Friers Selling Blue Whiting & Customers

Summary

This report, prepared on behalf of the White Fish Authority (WFA) by David Elliott & Associates, describes the reactions of five fish friers in Wigan, Peterborough and Chatteris (Cambridgeshire), and their customers to block filleted blue whiting. It is the third report covering interviews held with fish friers selling blue whiting, and their customers. The first two reports, issued as TR 137 and TR 146 in 1976, dealt with a situation where frozen block filleted blue whiting was supplied to members of the Executive Council of the National Federation of Fish Friers who had volunteered to sell the fish on the WFA’s behalf. Since these reports were issued, the WFA have continued to sell blue whiting on a low key, but regular and fully commercial basis to a number of outlets – some 30 friers have now tried the fish. This report has been produced from a scanned original and may therefore contain some formatting and other inaccuracies. In cases where this affects the technical content, a paper copy of the original report can still be obtained from Seafish.

Publication Reference No.

SR157

Publication date

01 February 1978