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Interviews with Fish Friers Selling Blue Whiting & Customers

This report, prepared on behalf of the White Fish Authority (WFA) by David Elliott & Associates, describes the reactions of five fish friers in Wigan, Peterborough and Chatteris (Cambridgeshire), and their customers to block filleted blue whiting. It is the third report covering interviews held with fish friers selling blue whiting, and their customers. The first two reports, issued as TR 137 and TR 146 in 1976, dealt with a situation where frozen block filleted blue whiting was supplied to members of the Executive Council of the National Federation of Fish Friers who had volunteered to sell the fish on the WFA’s behalf. Since these reports were issued, the WFA have continued to sell blue whiting on a low key, but regular and fully commercial basis to a number of outlets – some 30 friers have now tried the fish. This report has been produced from a scanned original and may therefore contain some formatting and other inaccuracies. In cases where this affects the technical content, a paper copy of the original report can still be obtained from Seafish.

Hall Test Research of Blue Whiting (1976 Catch)

A second series of Hall Tests were held in a further 3 locations (Bristol, Glasgow, Manchester) in July 1976 using Blue Whiting from the Hebridean and Shemara catches of spring 1976. Because the fish were landed chilled, the resulting fillets were considered to be of sufficient quality to allow them to be displayed raw. For each Hall Test approximately 200 housewives were shown raw fillets and then tasted two samples – one crumbed and pan fried, the other grilled. The order of presentation was rotated, and responses to the appearance (cooked and raw), flavour, texture, and colour were recorded. This report has been produced from a scanned original and may therefore contain some formatting and other inaccuracies. In cases where this affects the technical content, a paper copy of the original report can still be obtained from Seafish.

Summary of Market Research Carried out to Determine the Market Potential & Market Opportunities for Fresh Mackerel in the UK

Rapid increases in mackerel landings during the last 3 years – to a point approaching 10% of the total UK catch – have not been matched by corresponding growth in the home market, with the result that this protein rich species is seriously under-utilised in terms of human consumption in the UK. As part of an on-going programme to discover the market potential and market opportunities for mackerel the Market Development Unit of the White Fish Authority (WFA) contracted the services of marketing and advertising consultants, David Elliott & Associates, to conduct research into housewives’ attitudes towards mackerel and ways in which it was used. This report has been produced from a scanned original and may therefore contain some formatting and other inaccuracies. In cases where this affects the technical content, a paper copy of the original report can still be obtained from Seafish.

Measurement of Cod End Handling Loads on 65-85m Stern Trawlers Engaged in Mackerel Handling

Load measuring trials on the CORDELLA, a 70m stern trawler, took place during the 1979 – 80 mackerel fishing season. During the 6 day fishing operation, 10 hauls were made with a valid fishing time of 12 hours resulting in a total estimated catch of 294 ton. The maximum, recorded loads taken of both cod end inhauling and cod end tipping are 43 ton and 24 ton respectively. These loads together with the loads obtained on stern trawlers in the 35 – 45 m length range will help to advise the UK Mutual Insurance Co. of revised standards of working gear for these classes of vessel. This report has been produced from a scanned original and may therefore contain some formatting and other inaccuracies. In cases where this affects the technical content, a paper copy of the original report can still be obtained from Seafish.

Mackerel Research - Omnibus survey of housewives 1976 1977 and 1978

For the past three years, as part of its on-going programme of research into consumer and trade attitudes towards mackerel, the White Fish Authority has been commissioning quantitative research in the form of annual omnibus surveys in order to determine current usage of the species. The surveys were conducted in July 1976, September 1977 and September 1978. This report deals with the third of these surveys, and its findings are compared with the findings obtained in the two previous years. The information in the report has been summarised to the extent that certain tables have been omitted, but all the research information is available from the White fish Authority should it be required. This report has been produced from a scanned original and may therefore contain some formatting and other inaccuracies. In cases where this affects the technical content, a paper copy of the original report can still be obtained from Seafish.

Comparison of Results in Dover Sole Research and Development to November 1978 with Previous Performance Forecasts 1975 & 1977

This report has been written to present in abbreviated form the progress made with the fish hatched in 1977 and 1978. About a quarter of the 1977 stock has exceeded the minimum size (250g) at which maximum market unit price is achieved; the majority of the remainder should achieve harvest weight at an age of 22 months. The 1978 stock, some are now nine months old, due to successful early spawning by photoperiod control, are growing more strongly. This report has been produced from a scanned original and may therefore contain some formatting and other inaccuracies. In cases where this affects the technical content, a paper copy of the original report can still be obtained from Seafish.

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Interviews with Fish Friers Selling Blue Whiting & Customers

Hall Test Research of Blue Whiting (1976 Catch)

Summary of Market Research Carried out to Determine the Market Potential & Market Opportunities for Fresh Mackerel in the UK

Measurement of Cod End Handling Loads on 65-85m Stern Trawlers Engaged in Mackerel Handling

Mackerel Research - Omnibus survey of housewives 1976 1977 and 1978

Comparison of Results in Dover Sole Research and Development to November 1978 with Previous Performance Forecasts 1975 & 1977

Fishing Vessel Hygiene Checksheet

2017 Quotas for pelagic stocks used in fishmeal production

The UK Seafood Company Directory

Seafish Wales Advisory Committee Minutes - November 2022

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Scottish Seafish Advisory Committee Minutes - March 2023

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